Content That Pays
Studio One -- working with the consumer research departments of Procter & Gamble and Nestle, and in partnership with industry groups -- developed a now-proven methodology called the Sponsorship Effectiveness Index (SEI). SEI measures customer satisfaction and engagement against content and the sponsor’s brand.
More than 50 SEI studies across major brands have been conducted. The study results have consistenty demonstrated that purpose-built content has a 28.9 percent lift in key performance indicators: awareness, consideration and purchase intent. That’s twice as much as online media, and seven times more effective than a 30-second spot on television. Results like these have given Studio One one of the highest renewal rates in the business.
"People don’t want more advertising; they want more content."
