Synacor, an intergrated technology platform company that provides white-label portals, premium online content and services to broadband and Internet service providers, has signed an agreement with Studio One Networks.
Online content syndicator Studio One Networks has inked a distribution partnership with Synacor.
A group of Web publishers and content distributors have joined to form the Internet Content Syndication Council, which will seek to raise the profile of the growing number of syndication-based businesses in the online realm.
Studio One Networks, a syndicator of originally produced lifestyle content across a wide network of Web sites.
Connecting with consumers on a variety of levels is at the core of Procter & Gamble's business.
Web content syndicator Studio One has launched a new content offering geared for cat lovers, The Divine Cat, which Fresh Step has signed on to sponsor.
Cat lover site thedivinecat.com is now being syndicated by Studio One Networks exclusively for cat litter company Fresh Step.
Web content syndicator Studio One Networks has signed on pet nutrition-purveyor Iams as the exclusive sponsor of two pet-themed content offerings: The Dog Daily and The Daily Cat.
Once upon a time, radio programs and later, television programs, had single sponsors. Now the advertising tactic is staging a revival on the Web.
Although the concept has been around for years, there is renewed talk these days of how well advertising "engages" audiences. And for good reason.
Web content syndicator Studio One has inked a deal with Viacom to provide broadband video content to its 17 soon-to-be-revamped local CBS Web sites.
Studio One Networks and Toys "R" Us have paired to create a birthday party planning Web site designed to make gathering the troops a less painful, messy--and yes--expensive task.
New York, NY (September 10, 2003)…Today, at its largest yearly event, the Interactive Advertising Bureau Advertisers Forum, new results were announced from the IAB/Volvo/Euro RSCG MVBMS Partners “Sponsorship Effectiveness Survey,†featuring Volvo Cars of North America.
The second day of the IAB's Advertisers Forum is slightly less crowded than yesterday was, and there seem to be more people schmoozing in the lobby and in the exhibit hall than there are listening to the various panel presentations, but the conversations are just as spirited.
Studio One Networks (SON), the creator and distributor of custom content online, this week for the first time released data indicating the cumulative reach, and time spent per user visit, of its programs.
Many of you are aware of the flap caused by Sony's online "A Sony Feature" advertising campaign a few months ago. The crux of the controversy was an apparent blurring of the line between editorial and advertising content.
NEW YORK -- Andrew Susman, president and CEO of Studio One Networks, is positioning his company to become the king of fully sponsored programs.
Looking for new ways to connect with potential buyers online last summer, Bridgestone/Firestone returned to an old school notion when it agreed to sponsor "Driving Today," a daily Web program that is now "brought to you" exclusively by the Nashville-based tire maker on such sites as AOL.com and AutoByTel.com.
Readers respond to columnist Kara Swisher's recent column on former Slate editor Michael Kinsley's assessment of the state of the new media industry and its hopes for survival.
Readers respond to columnist Kara Swisher's recent column concerning Gerald Levin's departure from AOL Time Warner and the company's future.
Bridgestone/Firestone, an international manufacturer of tires and rubber products, has extended its exclusive sponsorship of "Driving Today," an Internet program created and
TV stations, networks find that sponsorships and bundled sales are key to successful TV/Internet relationship
Consumers have integrated the Web into their household routines. But CPG marketers haven't kept up. The time has come for grocery products to close the gap by taking advantage of new ways to touch consumers.
Bridgestone/Firestone and its Web unit TireSafety.com have signed an exclusive three-month title-sponsorship deal with Driving Today, a soon-to-launch special-interest multimedia e-zine. Edited by former Motor Trend editor Jack Nerad, the program will be syndicated across more than 15 auto Web sites.
Readers respond to columnist Kara Swisher's recent column about USA Networks Inc. Chairman and Chief Executive Barry Diller's perspective on the future of the Web.
A system to measure the effectiveness of Internet sponsorships as a brand-building tool for advertisers is being introduced this week.
Procter & gamble Co.'s Bounty and Wells Fargo will sponsor syndicated online programs this summer to build their brands and connect with consumers.
If banners are the dates of the Internet, winking and flirting from the top of Web pages, then sponsorships are the marriages.
When an advertiser wants to reach its target audience on the Internet, sponsoring content on Websites has become the hot ad vehicle du jour. But will users really want to hear a word from their sponsors?
Andrew Susman is president and founder of Studio One Networks, a company that creates and syndicates original programming on the web that it distributes to multiple web sites in a model that resembles barter syndication on TV.
StudioOne CEO Andrew Susman was responsible for sponsored content on Time-Warner's late, not-so-lamented Pathfinder site. Swimming against the corporate tide, he launched programs to syndicate content from publications such as Time and People.
The TV model of barter syndication is back on the Internet, and here's some words of advice: Get used to it.
Studio One Networks this week will offer sponsored, syndicated content with Honda as a charter sponsor.
Studio One Networks this week will offfer sponsored, syndicated content with Honda as a charter sponsor.
American Honda Motor Co., seeking alternatives to banner-only Web marketing, is diversifying its online ad strategy with programming on two new custom-created Web sites.
Industry veteran Andrew Susman, who spearheaded online advertising for Time Inc.'s Pathfinder, has launched a new company that will take sponsored content to a new level.