October 8. 2001
Bridgestone/Firestone Extends Exclusive Sponsorship of Studio One's "Driving Today"

Bridgestone/Firestone, an international manufacturer of tires and rubber products, has extended its exclusive sponsorship of "Driving Today," an Internet program created and distributed by Studio One Networks, through the calendar year of 2002.

Bridgestone/Firestone and its Web site TireSafety.com originally launched its sponsorship of "Driving Today" earlier this year. Studio One's program distribution partners for "Driving Today" include AOL Auto Channel, AOL.com Autos, Autobytel, Automobiles.com, CarPrices.com, Motor Cities, Racing Information Systems, Netscape Autos, NetZero Autos, Motor Sports Forum and Autoswalk, among others.