Studio One Networks, Best Buy Cook Up Web Series

March 24, 2008
Studio One, Best Buy Cook Up Web Series
By Mike Shields

Online content syndicator Studio One Networks has forged a unique partnership with Best Buy that will result in the electronics retailer distributing an original branded entertainment series—Making Your Kitchen Cook With Sara Moulton—on numerous partner sites across the Web.

The Web series stars Gourmet magazine executive chef Moulton, who has appeared frequently on the Food Network and is hosting an upcoming PBS cooking series. Making Your Kitchen Cook is being distributed as part of Best Buy’s sponsorship of Studio One’s Real Families, Real Fun content package, which is syndicated on 190 partner sites, including AOL and several local CBS and Fox TV station sites—reaching an estimated 22.3 million unique visitors a month.

Produced by Best Buy, the Webisodes feature members of the company’s Certified Appliance Specialists group and also showcase products from KitchenAid as part of a separately negotiated sponsorship.

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