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03/18/2002
SIMBA News

Interactive Advertising & Branding: Shorts

Friskies Cat Food is now the exclusive sponsor of "The Daily Cat," an Internet series on cat health and happiness currently available on CompuServe's The Cat Forum, PetJam.com, and CleverMoms. The program is created by Studio One Networks, a New York-based Web content syndication company whose clients include Tyson Foods, Bridgestone/Firestone, AOL Time Warner and Nestle. Friskies will also sponsor "The Daily Cat" programming on more than 300 radio stations.