BRIDGESTONE/FIRESTONE, INC. AND ITS WEB SITE TIRESAFETY.COM SPONSOR STUDIO ONE NETWORKS' DRIVING TODAY

INTERNET'S PROGRAM PARTNERS INCLUDE AOL, AOL.COM AND AUTOBYTEL

NETWORK RADIO'S "AMERICA ON THE ROAD" SUPPORTS THE PROGRAM

New York, August 1, 2001 -- Bridgestone/Firestone Inc., a leading International manufacturer of tires and other quality tire and rubber products, will sponsor Driving Today on fifteen leading Web sites beginning June 29th. The program, created and distributed by Studio One Networks, is directed to automotive enthusiasts and is distributed on Web sites that reach 13,823,000 visitors each month.

Studio One Networks is the leading creator and syndicator of original programs on the Internet.

Driving Today brings to America's active community of car lovers and experts, useful features, news, information and major trends shaping the automotive industry. It is updated daily.

Studio One's program partners for Driving Today are Afronet, AOL Auto Channel, AOL.com Autos, AutoGuide.net, Autobytel, Automobiles.com, CarPrices.com, Car-Stuff, Compuserve-Forum Channel, CruisinTimes Magazine, Motor Cities, RaceWire, Car Trackers, Racing Information Systems and Netscape Autos.

The Host and Editor-In-Chief of Driving Today is Jack Nerad, former Editor of Motor Trend and Automotive Age Magazines. Nerad and Mike Anson are co-hosts of Driving Today's companion radio show "America On The Road" one of radio's most popular shows among "motorheads." Vignettes within the program each week promote Driving Today. "America On The Road" has a weekly audience of three million.

"We are committed to communicating our safety messages and technology news to the devoted audience members of Driving Today," said Phil Pacsi, Director, Consumer Tires Brand/Retail Marketing, U.S. Commercial Tire Group, Bridgestone/Firestone, Inc. "We look forward to working closely with Jack Nerad and Mike Anson, who have a well-established reputation and loyal following in the automotive enthusiast market."

Andrew Susman, CEO of Studio One Networks said, "We're delighted to present Driving Today on behalf of Bridgestone/Firestone, one of the revered names among automotive industry suppliers. We feel the editorial quality of the program complements the sponsor's high standards perfectly."

Nashville-based Bridgestone/Firestone, Inc. is the U.S. subsidiary of Bridgestone Corporation of Japan. Bridgestone/Firestone develops, manufactures and markets Bridgestone, Firestone, Dayton and associate and private brand tires. The company also produces Firestone air springs, roofing materials, synthetic rubber, and industrial fibers and textiles.

Studio One Networks is the Internet's leading original program syndication company. It is guided by former program Executives from NBC, AOL Time Warner and other publishing and electronic media companies. Its clients include Procter & Gamble, Nestlé/Carnation, AOL Time Warner and Honda. It is located at 233 Fifth Ave., N.Y.C. 10016. (Phone: 212-213-2332)