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TYSON FOODS EXTENDS EXCLUSIVE SPONSORSHIP OF REAL FAMILIES, REAL FUN STUDIO ONE NETWORKS' ONLINE PROGRAM CARRIED ON 34 SELECTED SITES New York, March 19th -- Tyson Foods, the world's largest poultry and meat producer, has extended its exclusive sponsorship of Real Families, Real Fun, an Internet program offering the modern family a host of unique activity suggestions which its members can enjoy together, it was announced today. Studio One Networks is the creator and distributor of Real Families, Real Fun which is carried on thirty-four selected sites, most often visited by those interested in "all-family" recreation. Real Families, Real Fun presents engaging material for tots, moms, dads and grandparents with its entertaining and informative segments. The content is refreshed weekly. The program contains five main editorial sections:
Real Families, Real Fun was created by Mary Heaton, an educator, former editor of Crayola Kids and contributing editor to Scholastic Magazine, in association with Studio One's team of recreation specialists. Studio One's program partners for Real Families, Real Fun include Netscape, CompuServe, Wal-Mart Connect and Gateway. Andrew Susman, CEO of Studio One Networks said, "We're delighted to have Tyson Foods, with their intuitive marketing experience, as sponsor of Real Families, Real Fun. Its mandate to consumers to provide ' All Your Family Deserves,' says it all." Tyson Foods, Inc. (NYSE: TSN), founded in 1935 and headquartered in Springdale, Arkansas, is the world's largest processor and marketer of chicken and red-meat products, and produces a wide variety of brand-name, processed food products. Tyson is the recognized market leader in almost every retail and foodservice market it serves. The company, with revenues in excess of $24 billion has 120,000 team members in 130 processing locations in 35 states and 5 international locations, and exports to 79 countries worldwide. Studio One Networks is the Internet's leading original program syndication company. Its clients include Nestlé/Carnation, Bridgestone/Firestone, AOL Time Warner and Friskies.
Alan Baker - Vice President, Corporate Information |
