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STUDIO ONE NETWORKS REVEALS DEVELOPMENT PROJECTS FOR 2005
Internet Syndication Leader Cites 12 Programs in Planning Mode
NEW YORK, Feb. 28, 2005 - Studio One Networks, the Internet's leading creator and distributor of original content for major advertisers and media partners, has announced its program development schedule for 2005. Twelve new projects designed to complement SON's successful omni-media program system, will reach specific consumer groups with useful information proven to be of interest to those groups.
SON's present schedule includes ten syndicated properties, some of which are entering their seventh season. SON's distribution and consumer research analysts construct the original programming based on user experience, content compatibility and audience demographics.
Nationally known authorities in their fields anchor the programs. Taking the initiative in today's broadband media landscape, SON's 2005 roster also includes a new product, "InformaTiVes"( - a short form high involvement video product specifically designed for distribution in today's and tomorrow's consumer-controlled television environment.
Andrew Susman, CEO of SON said, "Our process is research driven and is based on six years of experience in creating high concept programming, tailored to the needs of our advertising, distribution, and consumer constituencies and then measuring effectiveness via our proprietary measurement methods. We are building a King World for the 21st Century."
The programs are written and edited by leading authorities in their fields. The 2005 SON development schedule:
"RAW GAMING" A truly immersive dimension to the gaming experience, creating a recreational realm where advanced players can explore the world of gaming, interact with game experts, and access exclusive content. The program delivers to gaming "wowsers" exciting game previews, reviews... and personality interviews.
"ALL FAMILY FUN" A modern information source for parents to help make family time... quality time. Combining editorial insights from family activity experts, along with feedback from a nationwide panel of actual families, "All Family Fun" is packed with activity tips, winning travel destinations, easy recipes and reviews of all-family entertainment. Whether it's seasonal crafts projects, the best bedtime videos, or tips on getting kids to actually enjoy a trip to an art museum... it's all in "All Family Fun."
"THE MODERN GARDENER" Produced with the co-operation of the American Horticultural Society, the nation's leading horticultural organization, "The Modern Gardener" is created to guide and inspire gardeners of all levels on the art and science of gardening. The program approaches gardening from a "modern" perspective, highlighting the latest ideas and innovations in gardening, featuring the expertise of master gardeners and visiting examples of innovative gardens. While gardening is often climate controlled by season, interest is year round among America's 72 million dedicated gardeners. "The Modern Gardener" provides these enthusiasts with timely information updated daily.
"YOUR HAPPINESS HOROSCOPE" This program provides daily, weekly, and monthly forecasts from Hollywood's "Astrologer to the Stars," Gene Ferriter. The astrology columnist for the Los Angeles Argonaut, and frequent guest on radio and television programs, Ferriter includes dozens of celebrities among the 8,000 readings he has done. A.C. Nielsen estimates 70 million women follow their horoscopes daily.
"RIGHT AT HOME DAILY" A comprehensive resource for today's modern families in their quest to find, buy and create the home of their dreams. "Right at Home Daily" helps to simplify a complicated and often overwhelming process by offering friendly, easy-to-understand, and supportive editorial insights from the country's foremost authorities in the fields of real estate, personal finance and home design. Whether users are looking for practical advice on hiring the right agent, tips for winning a bidding war, or creative solutions for managing and budgeting for a renovation, "Right at Home Daily" is the information source they will rely on.
"YOU & YOUR DOG" This program celebrates the relationship between dogs and their 75 million devoted owners in the U.S. Focusing on the health and happiness of one's dog through nutrition and exercise, "You & Your Dog" is written and edited by experts in creating the perfect environment for canine living. Other program elements include: Fun facts, Q&A's with canine relationship experts, timely feature articles and insights from the program's visitors.
"DIGITAL TEENS" While teenagers have always been adoptive and good communicators, new cutting-edge communications technologies have transformed the way teens socialize, create, play, share and learn new things. The program's focus will be on personal tech, but in a way that builds team community, elicits creativity and turns bright ideas into action. Editorial departments emphasize the popular arts, trends, and the care and treatment of parents in a digital age.
"NEW LOOK, NEW LIFE" Every day, women are faced with style decisions, from what to wear to how to do their makeup, to what tools to tote in their handbags. "New Look, New Life" is designed to help women create their own "style," with straightforward information to enhance their own individualities. Created by leading fashion and beauty counselors, the program includes weekly Q&A with beauty experts in hair care, fragrance, skin care and cosmetics. The "New Look, New Life" visitor will realize her own "look," which will work for her in all social situations.
"DIGITAL LIVING TODAY" Designed for the "work hard, play hard" professionals of the new millennium, "Digital Living Today" makes simple many of the seemingly complex problems arising in today's technical world. Content covers the gadgets and gizmos that make every day living easier in our time-obsessed world... a complete guide to the future through cool tools and snazzy systems.
"TODAY'S OUTDOORSMAN" An up-to-date source for outdoor adventure seekers to make their experience in nature safe and memorable. Whether hunting, fishing, camping, or hiking, "Today's Outdoorsman" provides quality content. It includes product reviews, how-tos, and safety/survival tips, as well as relevant "hot spots" according to the activity a visitor particularly seeks. With the number of outdoorsmen steadily on the incline, "Today's Outdoorsman" will provide enthusiasts with the necessary information to maximize his outdoor experience.
"MAKE IT, SAVE IT" America is the richest country in the world, yet we save less of our personal income (.06%), than any developed country. Personal bankruptcies and credit card defaults plague our work force. "Make It, Save It" is a cost free primer for Americans who want to accrue interest, instead of paying it... especially as they now face seismic changes in retirement planning. The program is designed for those who want to make their own investment decisions based on their incomes and needs, now and for the future. The investor education theory here is based on that of leading money managers and educators, without ever suggesting investment in specific platforms.
"FAST FITNESS" The secret's out! To be really fit, all we have to do is watch our intake and get regular cardiovascular activity...sounds easy...but it isn't, the old fashioned way. This program is designed for those who have used up all of their will power on earlier attempts to be fit, or just don't have the time. It is a daily program with contributions from leading trainers and diet planners, for less than active people who want to look and feel good, with the least amount of effort.
For further information, contact:
Alan Baker - Tel. 212.213.2332 ext. 209 Email: alan@studioone.net
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