IAMS DOG & CAT FOODS RENEWS EXCLUSIVE SPONSORSHIP OF THE DAILY CAT AND THE DOG DAILY

Online Programs Created and Distributed by Studio One Networks

NEW YORK, August 10, 2007 - Iams, the leader in wholesome and life-enriching pet nutrition, has renewed its exclusive online sponsorship of Studio One Networks' award-winning programs, The
Daily Cat (http://www.thedailycat.com) and The Dog Daily (http://www.thedogdaily.com). Studio One Networks is the leading creator and distributor of original programming on the Internet.

The Dog Daily is a multi-media editorial program delivering useful and relevant information about improving the quality of life for dogs and their owners. The content presents ideas, insights and
solutions to dog owners on a variety of subjects pertaining to: health, nutrition, playtime, travel, discipline and feeding. The program is updated weekly with new material including: streaming
videos, unique features, interactive quizzes and product reviews specific to the unique needs of the target audience - loving dog owners.

The Daily Cat is a multi-media editorial program dedicated to providing answers to cat owners' questions about their cats' health, diet, behavior, mind and spirit. The program's unique content is
refreshed weekly with full-length features and columns, specifically selected to meet the standards of today's modern, busy cat owners.

The Dog Daily and The Daily Cat programs are distributed across a network of over 50 partner sites each, respectively. The distribution universe consists of niche pet and lifestyle sites as
well as e-commerce sites. Also included are 17 CBS Owned Television Station sites and AOL properties. The estimated combined reach of The Dog Daily and The Daily Cat distribution network is over 160 million users a month.

The Managing Editor of The Daily Cat and The Dog Daily is Jennifer Viegas who has more than 15 years professional experience in print and broadcast on dog and cat subjects. She currently serves as a lead writer, radio personality, and broadband video director for Animal Planet's multi-media offerings. She is a former ABC News science/animal reporter and has written 20 books.

Andrew Susman, President of SON said, "We have assembled some of the leading writers in the dog and cat world as contributors to the programs to ensure the programs' content compliments the high quality of Iams products."

About P&G Pet Care

For nearly 60 years, Procter & Gamble Pet Care (NYSE:PG), the maker of Iams and Eukanuba, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products. To learn more about Eukanuba® and Iams Dog® Cat Foods or general pet care and nutrition information, call the Iams Consumer Care Center at (800) 446-3075. You also can visit us on the Web at http://www.iams.com or http://www.eukanuba.com.

About Studio One Networks

Studio One Networks, Inc. is the leader in digital program syndication for major corporate sponsors and media partners. Studio One Networks' diversified stable of programs, and exclusive sponsors include Your Baby Today (Nestlé Infant Nutrition), CIO Strategy Center (Symantec) and Driving Today (Bridgestone), with over 500 media partners ranging from AOL to Wal-Mart. Visit us at www.studioonenetworks.com.

For further information, contact:

Alan Baker - Tel. 212.213.2332 ext. 209 Email: alan.baker@studioonenetworks.com

Jeremy Duca - Tel. 212.213.2332 ext. 206 Email: jeremy.duca@studioonenetworks.com