 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
 |
TOYS"R"US NAMES STUDIO ONE NETWORKS PROVIDER OF PROGRAMMING FOR ITS "BIRTHDAYSRUS.COM" NEW YORK, Sept. 29 -- The leading creator and syndicator of "Family Friendly" content on the Internet and broadcast, Studio One Networks, is the primary program provider of the newly launched "Birthdaysrus.com," the major resource for birthday party planning for kids and parents online. "Birthdaysrus.com" is a venture of Toys "R" Us and is designed to make a child's birthday fun and memorable, for busy parents as well as the honorees...simply the "Best Birthday Party"... ever. "Birthdaysrus.com" is a major online component of "Geoffrey's Birthday Club," where parents can register their children to receive birthday cards and a surprise birthday gift from the Toys "R" Us mascot, Geoffrey The Giraffe. "Birthdaysrus.com" programs include suggestions for boys and girls in specific age groups, involving parents as well as the kids. Topics include theme selection and other important elements of a successful birthday party: Invitations; Decorations/Party Attire; Games and Activities; Refreshments; Prizes/Favors/Goodie Bags and Thank You Notes. The program is created by leading writers in the party planning and youth activity fields and is refreshed monthly. Brian Beitler, Toys "R" Us Director of Marketing said, "There are few activities as important to families as their children's birthday parties. We're pleased that Studio One Networks, with its premier position in family programming online, will be bringing its creative talents to "Birthdaysrus.com". Andrew Susman, CEO of Studio One Networks, said, "The family remains America's number one institution, and birthday celebrations are an important part of it. We hope our contributions to 'Birthdaysrus.com' will make birthdays indeed... Happy." Toys "R" Us is one of the world's leading retailers of toys, children's apparel, and baby products with approximately 1500 stores worldwide and its internet sites: www.toysrus.com, www.babiesrus.com, www.imaginarium.com and www.sportsrus.com. Studio One Networks is the leading creator and syndicator of fully sponsored programs online and in broadcast for major national advertisers and distributors. Its clients include Bridgestone, Toys "R" Us, The U.S. Government, Nestlé USA, Time Warner and Wal-Mart. Information: Alan Baker |
