FRISKIES TO BE EXCLUSIVE SPONSOR OF THE DAILY CAT

STUDIO ONE NETWORKS CREATES AND DISTRIBUTES ONLINE PROGRAM

UNIQUE CROSS-MEDIA RADIO PROMOTION TO SUPPORT PROGAM

New York, February 28, 2002 -- Friskies Cat Food, the number-one cat food brand in America, has become the exclusive sponsor of The Daily Cat, an Internet program for cat lovers concerned with keeping their pets healthy, vital and happy. Charter distribution partners offering the program on a selected basis include a portfolio of pet, animal and family focused sites such as, "The Cats Forum" on CompuServe, "Pet Jam.com," and "Clever Moms."

The Daily Cat is a feline health, care, behavior, and lifestyle resource for cats and their owners. Program topics include nutrition, grooming, and general behavior; all dedicated to the 36% of American homes that house a feline friend.

More than 300 radio station will carry weekly programming specific to cat lovers, also titled The Daily Cat. The radio segments will promote the online program, which, in turn, will promote the radio elements. The bi-media thrust follows Studio One's model of developing integrated sponsored program platforms.

Regular editorial features on The Daily Cat include:

• BRINGING UP KITTY: A Guide to cat care and health, including grooming, medical care, illnesses, cat habitat, adoption, cat activities and expert advice.
• YOUR CAT'S MIND: Expert advice on how a cat's mind affects how it behaves; including its personality, communications, training, relationships (with other cats, other pets, and humans) its psyche and expert advice.
• CAT CULTURE: Style, society, and news for the modern cat, including cat news and gossip, kitty's social calendar, cat interviews and electronic postcards.
• CAT FACTS: Feline tips, resources and basics, including breed briefs, feline facts, cat-care tips and glossaries of cat terminology.

Well-known pet author Beth Adelman is managing editor of The Daily Cat. Until recently Ms. Adelman was the Editor-in-Chief of Cats magazine, which was named Best National Magazine by The Cats Writers Association during her tenure. Previously, she was a Senior Editor at Dorling Kindersley, where she developed the KISS (Keep It Simple Series) Guides, and the "What Your Pet Needs" series.

Six other award-winning writers and authorities on the cat world will be regular contributors to the program.

Andrew Susman, CEO of Studio One Networks and guardian of feline fatale, "Tussy", said, "We're so pleased to be a part of Friskies' plans to ensure that America's cat lovers have all of the important nutritional and other information to make their cats healthy, happy and frisky."

Friskies' nutritional expertise and commitment to enhancing the well being of cats and dogs has enabled the company to develop innovative products with the taste pets like and the nutrition pets need to be healthy, happy and full of life. For over 65 years, Friskies has manufactured some of America's leading brands of cat and dog foods, including Fancy Feast® canned cat food, Friskies® canned and dry cat food and treats, ALPO® canned and dry dog food and Mighty Dog® canned dog food. For more information about Friskies products, visit www.Friskies.com, the online resource for better pet care.

Studio One Networks is the Internet's leading original program syndication company. Its clients include Tyson Foods, Bridgestone/Firestone, AOL Time Warner, Nestlé Carnation, and other brands and distributors.