FRISKIES EXTENDS EXCLUSIVE SPONSORSHIP OF THE DAILY CAT

ONLINE PROGRAM CREATED AND DISTRIBUTED ON LEADING INTERNET DISTRIBUTION PARTNERS

UNIQUE CROSS-MEDIA RADIO PROMOTION TO SUPPORT PROGAM

NEW YORK, April 2, 2003 - "Friskies," America's number one cat food manufacturer, has extended its exclusive sponsorship of the award-winning Internet program, The Daily Cat, through 2003. The program is created for highly involved cat lovers concerned with keeping their pets healthy, vital and... happy. More than 39 million U.S. homes have cats as pets and... companions.

The Daily Cat is created and distributed by Studio One Networks. While the program topics include nutrition, grooming and general behavior, new features have been added that will help cat owners to better understand and relate to their cat's point of view. The new content is in response to The Daily Cat's authority on cat Behavior and Psychology Pam Johnson-Bennett's suggestion that cat owners can address many of their pets' "problems" by knowing more about what's going on in their minds.

More than 300 radio stations, mostly Westwood One affiliates, carry weekly programming, also titled The Daily Cat, specific to cat lovers. These radio segments promote the online program, which in turn, promotes the radio elements. They are presented within the popular "Pet Talk w/ Bob Vella" and "The Pet Show w/ Warren Eckstein" programs. This bi-media promotional thrust follows Studio One's model of developing integrated sponsored program platforms.

Beth Adelman, the former Editor-in-Chief of Cats Magazine, is Managing Editor of The Daily Cat. The program is distributed among leading Internet sites frequently visited by cat owners, including Netscape, CompuServe, Allpets.com and Wal-Mart Connect.

Friskies produces a 100% nutritionally complete line of premium products for discriminating cats.