Studio One Networks is committed to maximizing return for media partners, audiences and corporate sponsors through rigorous measurement, analysis and continuous improvement of our programs.

Studio One Networks has therefore pioneered a new methodology for measuring consumer satisfaction and engagement with sponsored content, working with the consumer research departments of Procter & Gamble and Nestlé and in partnership with American Demographics magazine.

Known as the Sponsorship Effectiveness Index (SEI), this methodology was:

• Published in the Advertising Research Foundation Journal
• Presented to the American Association of Advertising Agencies
• Presented to the Association of National Advertisers' Sponsorship Committee
• The basis of the Interactive Advertising Bureau's first study of the effects of sponsorship
• Used in conjunction with Dynamic Logic, an independent research firm and the leader in marketing effectiveness research, to deliver deeper value to our industry

Studio One Networks has conducted 50 SEI studies across 15 major brands.

The data indicate a 28.9% lift in key performance indicators:

• Awareness
• Consideration
• Purchase intent